Stanhope Insurance is a values-led business with a value statement, instead a mission statement.
We believe why you do something is as important as what you do. There are so many businesses out there which lack intrinsic values, and the desire to make an impact. However, Research conducted by the Zeno Group has shown that consumers are 4 times more likely to purchase from value and purpose driven companies.
We believe that it’s important to have a destination in mind – but it’s as much about the journey as it is the destination. At Stanhope we’re passionate about both. As a result, we have created a threefold value-statement which not only governs what we do, but also why we do it. It confirms where we’re going – and how we’re going to get there.
People
As a people-focused business, we will strive to place our people at the heartbeat of our core decisions. By doing so, the rest will fall into place, as outcomes follow behaviours. Our people have intrinsic value prior to their output and not as a result of it. Allowing our people to separate themselves from their work (IE their work is not their identity) allows them to see their work for what it truly is – work. The outcome of this is a secure and humble workforce who accept praise and correction with poise.
Integrity
We are full of integrity. This means our behaviours are consistent, especially when no one is watching. Doing the right thing (not the easy) by our staff, our clients and our community is non-negotiable. As Hemingway once wrote ‘trust arrives on foot but leaves on horseback’. Our desire is to be known as the UK’s most trusted Insurance Broker which will require hard work and wisdom. This will take many years to accomplish but only a few days to destroy.
Selflessness
We look out for the interests of others above our own. This is a golden thread weaving its way through the cultural fabric of our company. Having a ‘we’ and not a ‘me’ approach means the Stanhope community is safe and secure. This approach allows us to “problem find” and “problem solve” with others in mind which, over time, develops empathy amongst our teams.
Examples of Values-Led Businesses
Ben & Jerry’s
Their tagline says it all – Peace, Love, and Ice Cream. Ben and Jerry’s are renowned for their charity work, and campaigning for a variety of causes. Their latest flavour, Cone Together, aims to raise awareness of the refugee crisis, with a portion of each sale going to refugee charities across Europe.
Their core values are Human Rights & Dignity, Social & Economic Justice, and Environmental Protection, Restoration, & Regeneration.
Ikea
Ikea is a Swedish company, who have created innovative products to save space and resources. They are also conscious of their global reach, and their responsibility to reduce their impact on the environment.
They have eight values in total, which are:
- Togetherness
- Caring for people and planet
- Cost-consciousness
- Simplicity
- Renew and improve
- Different with a meaning
- Give and take responsibility
- Lead by example
Olio
Olio is an app for food-sharing, aiming to decrease the amount of food waste thrown away in the UK. Users can upload surplus food (which must be edible) and users nearby can come and collect it, to avoid it being wasted.
Their core values are to be Resourceful, Inclusive, Caring, and Ambitious.
Find out how we can help you today by contacting our friendly team.
